Let's Talk

Ok, let's sit down and have a little chat on this Monday afternoon. I've talked in blog entries in the past about marketing and networking, but today I want you to think about something. What do I want you to think about you may ask? Your Logo!

Think back to when you started your business. How much time, how much effort, and how much money did you spent on your logo? If you think about it, you probably spent a good amount of each of those either drawing up, looking over proposals, and thinking about how you want your business to be represented, correct?

So after you picked your logo out from the 20 or so drawings you did or proposals from an ad agency, you were pumped! You wanted everyone to see it. Let me take a guess that you e-mailed it out to everyone you know, added it into your signature, made sure it was at the top of your website and maybe even did something special on your website revealing your logo. You might have also printed up some flyers, did promo items so you could have your nice, shiny new logo on something to hand out, correct?

Ok, so now let's fast forward to right now. Where is your logo? Let me take a few guesses...outside your building, on your website, and your business cards more than likely. People pass by your location all the time but is it enough exposure, probably not. It's on your website, but are enough people finding your website? Unless your doing some sort of SEO, more than likely people are not finding your website enough. And last but not least, cards. What really happens to your cards once they leave your hands? Wouldn't you like to know.

So where else should your logo be displayed? Are you doing any promotions? Do your employees wear branded shirts or hats? Do your clients have t-shirts with your company name on them to wear during their casual time? Are you handing out client appreciation gifts? Business card magnets, schedule magnets, and calendar magnets? Are you staying in front of your clients or potential client base?

I'm not trying to preach to you, I've done the same mistakes and hopefully I've learned from them. All I'm trying to say is you have put a lot into your business including designing your logo, so be proud and let everyone you know how proud you are of your logo and your business. I bet it pays off in the long run!

Are You Engaging?

Well it's almost been a month since my last blog entry. I know I'm slacking a bit but I have come up with a few blog ideas that I will work on over the month. What I want to write about to day is being engaging. A few months and post ago, I touched on being social. This could tie in very well to that post.

As I sit here and watch a baseball game on the 4th, I see an over head shot of the field and see three dead spots where the outfielders stand during the game. As I see this it reminds me of a word that I have been hearing a bit lately, engaging. This word applies pretty much every area of your life. Are you engaging?

So why this really means is are you approchable? When people see you, are you someone they want to talk to? How is your demeanor? Are you smiling? How do you carry yourself? Do you look interesting? Or are you a dead spot like those three patches of grass on the baseball field?

So over the next few, I'll see what areas I can work on to be more engaging and I urge you to as well. Like I said, this does not just apply in areas of business but also personal. I know I'm going to have fun working on being more engaging.

Loyal or Not?

I really want to know what you think. Growing up my family always seems to visit the same establishment for a type of service. If it was related to boating it was one place, always. If it was a book store it was the same place, always. My family as always been loyal to a place of business where ever we lived.

When I started working and making money of my own I took these same values. I have a favorite Chinese resturant I always visit, Mr. Wangs in Homewood, Al. I met these guys when I was in fifth grade and have eated at their resturant ever since. I have serveral businesses like this that I always do business with.

My thought is, the only time you should ever change where you are doing business is if you are going to be able to save a good amount of money or there is a change in the service you are getting. Now in saying about the money, often times you get what you pay for so that is a little less in my book. For me Service is the key.

So, do you think there has been a change in the amout of loyalty shown to businesses over the past couple years or do you think this is an out dated way to do business?

What Do You Do?

So today when I was e-mailing out our June special to our customers I got an interesting response from one of them. It said the following:

"We are unable to purchase advertising specialties at this time of corporate consolidation."

This is a company that is made up of over 250 independent contractors that strictly work for this company. They do have a marketing department to assist these contractors and have various other staff. So, that got me thinking this afternoon. More of less, this company depends on these independent contractors to do the marketing. Now, in saying that I do have inside knowledge in this company and know they do some institutional marketing as well. However, it is some what limited, mainly magazines and newspaper.....ahh newspaper, really?

Ok, so what I am getting at is where are they spending the money and why? I served for two years on a marketing committee for a company like this when I was in real estate. The committee was made up of all types young to old. The younger agents always fought for more spending related to the internet and other items, while older agents liked glossy magazines and newspaper. The younger agents won for a few months at the end of our terms then when we rotated off it went right back to older forms of marketing.

The issue is you have no way to track who sees your message. Internet you know who is seeing it and with promotional products you know who is seeing, and most importanly getting your brand and logo in their hand. You have ways you can follow up. Second, you are depending on contractors who might or might not be making the extra money to promote and market themsleves and the company. So when does the instution need to step in, promote the company more to give back to the contractors and build business?

Am I off base? Thoughts?

What if?

As I'm sitting here watching the Yankee's(The Evil Empire) vs. the Phils, it reminds me of a story I read the other day. In the story that happened 10 years ago, Keith Olbermann was telling a story about how Vin Scully almost became the voice of the Yankee's in the mid 60's. Yes you read correctly, Vin Scully almost became the voice of the New York Yankee's. Think about that, Mr. Dodger would have been known now as Mr. Yankee! Well anyway, that's not the reason I'm writing this. The reason is a line that Keith used in the story. Here is the line:

"He excused himself to go back to preparing for his broadcast, and, as usual, made it seem like I had done him a great favor by introducing Michael to him."


Here is a man that is a legend in broadcasting, and acted like you did a favor for him by Keith introducing Michael to him. Michael Kay, who is now the voice of the Yankee's was still making his way at that time. What if everyone, no matter what their stature was like that?

Was it worth it?

Over the past few years there have been highlighted cases of people who have taken short cuts whether it be in their business, personal life, ministry, or else where. This opens up the possibilities of so many things when short cuts or even lies take place. Potentially you have the opportunity to destroy years and years of work.

I witnessed something first hand this past weekend. I had heard about some possible goings on but I was able to confirm it for myself over the weekend. When my suspicions were confirmed my thoughts went directly to what could possibly happen if everyone knew what was going on? So first off, any thing this person was saying had no direct effect on me. I knew they had taken the low road, passed something off as their own and pulled the wool over many eyes. And then secondly, I knew this person was a fraud.

So knowing what I knew, I wanted to know just a little bit more. Who else knew? So I found out. My findings were shocking. I found out that a person that is pretty high up you could say, knew about the issue at hand. His solution? Sweep it under the rug and hope no one ever finds out.

So what's at risk? In my eyes everything, absolutely everything. When you are in a very prominent position you have a responsibility. This man is a leader, well you are suppose to call him a leader. People have trusted you with that responsibility and all this person has done is take advantage of those people. If others are to find out it would discredit this man and pretty much anything he has said over the past 10 years while he has held this position.

So what we can learn from this? No matter what you think, a decision to lie or cut corners does not just hurt you, it affects many. It can make people question you and the role you serve. It can make one question his/her beliefs. Be honest, if you need help or are in trouble just ask for help. I know it sounds easy, but it's the truth.

Now I See..

Well I was planning on doing this blog post on another topic, but after this past weekend I changed my direction and will now put it off until my next post. So, you might be thinking, why did I change my mind? Well, I learned something and grew up a little more this past weekend. No, not in physical height, but I guess you could say mentally.

I had the opportunity to attend a mens retreat through my church. In total there we close to 100 men that attended the retreat, including my father and Trey Schaefer(@magnetsfast). It was a great weekend I must say. I really had no expectations.

Tom Davis, President of Children's Hope Chest was our speaker. I had heard of Tom but I had never taken the time to read any of his books(Red Letter Men, Fields of the Fatherless, and Confessions of A Good Christian Guy), so I really did not know much about Tom. Over the weekend I learned who Tom is and Tom's passion. If you have not read it yet, you need to check out Trey's blog and this well also speak on Tom's passion.  http://magnetsfast.blogspot.com/2009/05/what-is-your-passion.html

To check out Tom's foundation please check out www.5for50.com and also you can follow Tom on Twitter @cthomasdavis

So during the first night I was thinking, "what are we talking about?" Over the next 24 hours I would learn. I always thought that the AIDS epidemic in Africa was their problem. I learned that the problem is everyone's. There are demonic things going on over there and a lot of witch-doctors thinking that they can cure AIDS. The fact of the matter is, young kids are being taken advantage of and their way is not the correct way and there needs to be a generational change.

So, over the weekend it made me think a lot. Not just in ways that I may be able to help, but just my life in general. It made me think of things I need to change and things I need to do better to grow in Christ. So overall it was an amazing weekend and helped change my outlook on things and look at things deeper and not just scan over the top of things.