Let's Talk

Ok, let's sit down and have a little chat on this Monday afternoon. I've talked in blog entries in the past about marketing and networking, but today I want you to think about something. What do I want you to think about you may ask? Your Logo!

Think back to when you started your business. How much time, how much effort, and how much money did you spent on your logo? If you think about it, you probably spent a good amount of each of those either drawing up, looking over proposals, and thinking about how you want your business to be represented, correct?

So after you picked your logo out from the 20 or so drawings you did or proposals from an ad agency, you were pumped! You wanted everyone to see it. Let me take a guess that you e-mailed it out to everyone you know, added it into your signature, made sure it was at the top of your website and maybe even did something special on your website revealing your logo. You might have also printed up some flyers, did promo items so you could have your nice, shiny new logo on something to hand out, correct?

Ok, so now let's fast forward to right now. Where is your logo? Let me take a few guesses...outside your building, on your website, and your business cards more than likely. People pass by your location all the time but is it enough exposure, probably not. It's on your website, but are enough people finding your website? Unless your doing some sort of SEO, more than likely people are not finding your website enough. And last but not least, cards. What really happens to your cards once they leave your hands? Wouldn't you like to know.

So where else should your logo be displayed? Are you doing any promotions? Do your employees wear branded shirts or hats? Do your clients have t-shirts with your company name on them to wear during their casual time? Are you handing out client appreciation gifts? Business card magnets, schedule magnets, and calendar magnets? Are you staying in front of your clients or potential client base?

I'm not trying to preach to you, I've done the same mistakes and hopefully I've learned from them. All I'm trying to say is you have put a lot into your business including designing your logo, so be proud and let everyone you know how proud you are of your logo and your business. I bet it pays off in the long run!

Are You Engaging?

Well it's almost been a month since my last blog entry. I know I'm slacking a bit but I have come up with a few blog ideas that I will work on over the month. What I want to write about to day is being engaging. A few months and post ago, I touched on being social. This could tie in very well to that post.

As I sit here and watch a baseball game on the 4th, I see an over head shot of the field and see three dead spots where the outfielders stand during the game. As I see this it reminds me of a word that I have been hearing a bit lately, engaging. This word applies pretty much every area of your life. Are you engaging?

So why this really means is are you approchable? When people see you, are you someone they want to talk to? How is your demeanor? Are you smiling? How do you carry yourself? Do you look interesting? Or are you a dead spot like those three patches of grass on the baseball field?

So over the next few, I'll see what areas I can work on to be more engaging and I urge you to as well. Like I said, this does not just apply in areas of business but also personal. I know I'm going to have fun working on being more engaging.